Currently Stretch is in beta and it's free. We plan to run the beta program for several months, likely until the end of 2016.
After the beta period we plan to make money two ways using a freemium business model:
1. Stretch premium - $5 per month, per family. An enhanced version of Stretch with more features, more integrations, more storage, more power to be the family superheroes we know you can be. We will accept payment through the App Store (and Google Play, when our Android app is ready).
2. Useful ads - for non-premium users we will show useful ads or offers relevant to families. We will do our best to keep these interesting, unique, and useful, showcasing new products and services, and simple ways to accomplish things for your family.